UPDATE 1/10/18: The white unit is no longer available. The black GoWISE model #22611 is still available but takes 1 to 2 months to ship.
For a good alternative in this price range, we suggest Nuwave:
See the lowest price listing I’ve found on Amazon:
4.1 Reviewed by SusanRating:
If you haven’t yet discovered the GoWISE USA 8-in-1 Electric Air Fryer, you may be in for pleasant surprise. This air fryer gives you a 3.7 quart cooking capacity, timer, adjustable temperature with auto shut-off, and most other features you find on the much higher priced leading brand.
It ranks high for consumer satisfaction for producing good results, and it’s noted for being simple to use and easy to clean up. After reading all the details below, you may just decide that GoWISE offers all the features and performance you want in an airfryer, and you can get it at a cost that won’t strain your budget.
Table of Contents
Click a topic to read ahead!
Note: This reviews applies to two GoWISE Model Numbers:
GoWISE USA 8-in-1 Electric Air Fryer (3.7 QT) Model #GW22611 (Black)
GoWISE USA 8-in-1 Electric Air Fryer (3.7 QT) Model #GW22612 (White)
It’s the same model offered in two colors. In recent months the price difference has been minimal (no more than a dollar or two).
- 3.7 Quart Capacity
- Timer (up to 30 minutes)
- Automatic Shut-off
- Adjustable Temperature Control
- 8 Cooking Pre-sets
- 1500W – 120V, 60Hz
- 1 Year Limited Warranty on unit, 30 Day Limited Warranty on parts
As you can see, the GoWISE offers all of the best “bells & whistles”. Its timer includes an alert that will beep when the cooking cycle is complete, and then the unit will automatically shut itself off.
The manufacturer no longer states that the parts are dishwasher safe, but the cooking basket does have a non-stick coating that makes it easier to clean.
Note that the pot itself is not meant for cooking. If you plan to bake or cook liquid foods you’ll need to buy the baking pan, which is sold separately (see the baking pan under Optional Accessories below). For the most part the mesh basket is designed for solid foods. However, something like meatballs will also work fine, and the basket allows excess grease to drain off. Your food items just have to be firm enough to stick together and not sink down through the openings in the basket.
The digital control panel allows you to select the exact time and temperature settings you want, or for convenience you can use one of the 8 pre-sets. You can also first select a pre-set and then adjust either the time or the temperature up or down. The pre-programmed settings are:
- Warm-up (for preheating the air fryer) – 5 minutes at 176°F
- Chips (for all us Southerners, that’s “fries”) – 20 minutes at 392°F
- Chicken – 25 minutes at 356°F
- Steak – 15 minutes at 356°F
- Shrimp – 20 minutes at 320°F
- Meat – 20 minutes at 356°F
- Cake – 30 minutes at 320°F
- Fish – 20 minutes at 392°F
It’s always helpful to take a look at the owner’s manual before you buy, but until recently it was missing from the manufacturer’s website. For the record, last year when I emailed customer service with some questions, it only took them about 2 hours to respond. They provided answers on details and also sent me a copy of the owner’s manual.
Finally, the manual is now available online: See instruction manual here. It isn’t huge by any means, but it does give you a close-up look at the parts as well as a brief section with a cooking guide and tips.
Among all the questions and reviews on Amazon there are several complaints about defective or broken units. In every case I found, there was a response from the manufacturer requesting that the unhappy customer contact them. The fact that the company is monitoring online reviews*, and responding, seems to indicate they want their customers to be happy with purchases, and the company is being proactive in trying to address and resolve problems.
*Update 8/4/16 – There is still ample evidence of the company monitoring online complaints, but in recent months they seem to be responding less often. It’s too soon to draw any big conclusions from that, but still, worth noting.
Overall, most consumers are very satisfied with the results they get with this air fryer. You will find some complaints, but in many cases that may be due to mistakes by the user. Unless you’re already experienced at air frying, you should expect at least a small learning curve, but the manual provides a number of helpful tips. For instance, if your food is cooking unevenly, you may need to stop and shake or turn it halfway through the cooking process. You also may have overloaded the basket, and it may take a little trial and error to learn the difference between “full” and “too much”.
There is also now a very small recipe booklet available from GoWISE at Air Fryer Recipes Volume 1. Don’t get too excited because it only contains 14 recipes. However, it’s a nice variety of dishes – fries, sandwiches, meats, fish, desserts, appetizers – so that gives you a good guide to help you adapt your own ideas and recipes. You’ll also find extra tips in the “trouble shooting” section.
No matter which brand or model you choose, all of the recipe booklets provided by the manufacturers are quite small. For best results you really should invest in a good quality cookbook with tips and recipes especially for air fryers. For help see our Air Fryer Cookbook & Recipe Guide.
We highly recommend: The Air Fryer Bible: More than 200 Healthier Recipes for Your Favorite Foods
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Size & Capacity
Exterior Dimensions: 9.5 x 11.5 x 13 inches
Interior Capacity: 3.7 quarts
Weight: 12 pounds
Like all airfryers, the GoWISE is a large appliance that makes a pretty big footprint. Of course it’s all about your priorities, but keep that in mind if you have very limited space or a tiny kitchen.
One of the advantages that you’ll get with the more expensive Philips models is that Philips makes a double rack that fits inside the fryer to increase your total cooking space. That double rack is included with the Phliips HD9230 but sold separately as an accessory for the Philips HD9220. The GoWISE does not offer such a double rack or anything similar.
This model includes only the mesh basket, which you can see in the picture at right. The basket is suitable for air frying, roasting, and grilling. (All of these air fryers claim you can grill in them, but to my mind, that’s a very loose definition of “grilling”.)
If you plan to bake or cook liquid or semi-liquid foods, you’ll need to also buy the baking pan. For that see Optional Accessories (the very next section).(Back to Top)
To make your GoWISE airfryer more versatile, you can purchase the Baking Cake Pan (sold separately):
- Nonstick surface
- Measures 6.5″ in diameter and about 3″ deep
- Includes carrying handle
The baking pan is designed for cakes and other baked items, as well as for use when cooking eggs, sauteéd dishes, one-pot meals, or other soft or liquid foods. It’s available from Amazon, and you can check it out at this link:
That’s where I found the best price, but if it’s not available there you can try this link: https://www.gowiseproducts.com/products/air-fryer-non-stick-baking-cake-pan-gw22611-22612?variant=6045511557
Complaints are relatively few on the GoWISE. The only legitimate problem I found were several reports that the non-stick coating started peeling off the basket of units that were still fairly new. This unit does have a one year warranty (1 year on the unit, 30 days on parts), so if you experience that or any other problems you should contact the manufacturer.
All of those complaints are in the Amazon customer reviews for this product. As mentioned before, GoWISE responded to every one of them with a request that the customer contact the company to give them a chance to respond.
Aside from that, a few other folks complain about poor results – foods that are burned or cooked unevenly or just didn’t taste good. Most hilarious is the one guy who said this is a good product for when you run out of oil. Well, you’ve got to figure that attitude will play a role in your satisfaction. No one claims you’ll get the exact same taste as when you deep fry in grease. What you do get is a taste that’s very close and much, much better for your health.
I’d compare it to pie crust. If you’re old enough, you can remember how absolutely wonderful your grandmother’s pie crusts used to be. You’ve tried every recipe and trick in the book, but yours is never as good as hers was. That’s because back in the day, Grandma was using real, old-fashioned, 100% lard. You can still buy that stuff, and you can make a crust every bit as delicious and as flaky as the old timey kind, but knowing what we know now, do you really want to eat that?
The people who get the best results are those who keep an open mind and also take time to read the instructions. Don’t expect perfection on your very first attempts, and do be willing to experiment a little.
Over 75% of consumers have given this airfryer 4 or 5 stars and are delighted with it. It’s easy to use, and it’s easier to clean than wiping up grease spatter all over your kitchen from deep frying. You’ll find plenty of reports of successful, tasty results with french fries or sweet potato fries, chicken pieces and chicken nuggets, fish sticks and tuna steaks and other types of fish, and yes, a few have even baked cakes.
The size can be a drawback, so you might want to look at those exterior dimensions again and get out your ruler. But then, all air fryers are big, and you may also end up using your GoWISE so often that it’s worth the counter space it takes up.(Back to Top)
Is it made in the U.S.A.?
To my knowledge, none of the popular air fryer models are 100% made in America. That includes the GoWISE. Though that “USA” in the brand name might seem misleading, the fact is that this product is made in China and distributed in the U.S.
- Much lower priced than leading brand
- Many of the same features as pricier models
- Easy operation and clean-up
- Majority of users happy with cooking results
- Most reports of customer service experiences are positive
- Large, takes up a lot of room
- No cookbook included, only a few recipes on GoWise website
- Pan for baking or liquids & very soft foods costs extra
- Some users complain of burnt, under-cooked, or unevenly cooked foods
GoWISE USA 8-in-1 Electric Air Fryer Review: Summary
While the GoWISE USA Air Fryer might not be the most well-known brand on the market, it’s a good product at a very reasonable price. Its design includes all the best features plus a cooking capacity similar to its major competitors. Complaints are rare, and consumer ratings have remained high over time. All things considered, the GoWISE is a great choice for bargain shoppers and anyone who wants to give air frying a try without making a big investment. Do your health a favor, and check it out today!(Back to Top)
Need a cookbook? See our Air Fryer Cookbook & Recipe Guide.